Jennifer Maker

COURSE CRUSH Quick Start

How to pick crazy awesome course topics people LOVE!

Online learning has BOOMED this year! You want in on this phenomenon, and I can show you how to pick a topic and outline a course that people will actually want to take!

Enroll Now Through Genius Bloggers Tool Kit

You've heard time and time again that you should make a product for your blog or business. Could a course be the right product for you?

I had this question myself in September 2017. I knew it was time to make a product for my one-year-old blog, and I'd been stalling all summer. I already had an inkling that courses could be huge because I'd taken several in the past year. If I was doing it, maybe my people would like ME to offer THEM a course, too?

So I asked my people. It took a few tries to ask the questions in a way that gave me helpful answers, but once I did, the writing was on the wall: TEACH US TO DO WHAT YOU DO!

And I did! Fueled by their interest and my need to generate a better revenue from my blog, I launched my very first course in just two weeks. And it took me from $1000/month revenue to $15k/month revenue.

IMAGINE WHAT A COURSE COULD DO FOR YOU?

Enroll Today via Genius Bloggers Tool Kit!

Genius Bloggers Toolkit? What's that? It's a bundle of blogging and business resources, and my COURSE CRUSH Quick Start course is in it! If you buy Genius Bloggers Toolkit for $97, you get my COURSE CRUSH quick-start course along with 80 other excellent resources worth more than $7400, so it's a GREAT DEAL! (Course Crush Quick Start's list price is $97, so the other courses and resources are basically free!)

AND I HAVE BONUSES!

I'm so excited about Genius Blogger's Toolkit (GBTK) that I'm going to sweeten the pot if you get it. If you purchase GBTK through my link, not only will you get my COURSE CRUSH quick-start course but I'm going to throw in some special bonuses:  

Bonus #1 - Access to my personal spreadsheet of comments/tips/notes about the resources in Genius Bloggers Tool Kit so you know what to focus on and avoid overwhelm. It will help you identify the best resources and make it more manageable. Someone gave me their notes like for another collection and it was SUPER helpful for honing in and staying focused.  

Bonus #2 - A special invitation to my exclusive Profitable Products workshop! This live workshop gives you an overview of the types of products you can sell in a blog or small business, with pros and cons for each, simple methods for identifying product needs among your audience, and ways to test your product idea before you commit 100% (super important!). This is a $47 value alone.

Bonus #3 - Access to my Blog Boost Bank, a special collection of 10 motivational videos (not available for purchase separately). I know many of you expressed interest in this when I offered it earlier this year as a bonus for EBA enrollment, so here's your chance to get it!  

Ok, this may be overly generous. I'm just really excited about this, and you know how much I enjoy giving things.  

These bonuses are only available if you buy the Genius Bloggers Toolkit through my affiliate link! If you do decide to get GBTK, just forward me your purchase receipt/confirmation email by September 29 at 10:00 am to hello@jennifermaker.com and I'll send you my THREE bonuses. It's that simple.  

"Jennifer is a delight to learn from - she knows her stuff, and she shares so much value with you in her courses - it's amazing they don't cost twice the price!" 

Lois - Live Nourished

"Jennifer is an awesome teacher! I've taken several online classes, and she is by far one of the best I've learned from. Not only is she thorough, but she is clear, easy to follow, and anticipates questions beautifully. Her combination of video and written instructions is a win for all learning styles, which is a bonus. She's also fun!" 

Lisa Yvonne - Graceful Abandon

"Jennifer is the first teacher I've met in years that puts her students first. She gives excellent instructions, answers all questions, and lends a hand when you're stuck! I've never had a more pleasant or effective learning experience." 

Michelle Darby - Penny Recipe

So what do I know about creating courses anyway?

I've been teaching people online since 1996. Seriously. I founded and ran an academy for America Online where I taught their employees, remote staff, and volunteers how to do things like write code, run chat rooms, and moderate message boards. It was wildly successful and everyone learned a lot (especially me), as those were very early days for online learning.

More recently, I began the JenniferMaker Academy when my new craft blog was just about one year old. I started with one course about design for crafters and have added handful of courses (most of them shorter) based on what my people need me to teach them over the years.

Let's let the numbers talk for me:

2017: 301 enrollments / $14,170 revenue

2018: 2045 enrollments / $130,951 revenue

2019: 5018 enrollments / $503,948 revenue

2020: 11,122 enrollments / $1,088,205 revenue

Here's a screenshot showing what I've earned from my online courses as of September 20, 2020:

Earnings

And this is what I JUST received in the mail yesterday as a surprise from my teaching platform:

Teachable Award

(I was SO excited when I opened the box!!!)

Most importantly, I make a difference in the lifes of my students. Here is some of the feedback my students have volunteered:

If I can do this, I truly and genuinely believe that others can, too!

So What's the Secret to Creating a Profitable Course?

The key is to find out what your people want to learn, rather than just guess or simply teach what you want to teach.

And in Course Crush Quick Start, that's exactly what I teach you! I show you how to identify your people's needs and pick a profitable topic from among them. It doesn't matter if you have an audience already or not, because I show you how to find out even if you are starting from zero.

I help you figure out what people actually NEED and WANT to learn through a series of guided steps and worksheets.

By the end of Course Crush Quick start, you will KNOW your profitable course topic!

Jennifer Maker at Laptop

Why an Online Course Might be the Perfect Product For You!

1. An online course can be a highly profitable product.

2. An online course can turn your casual visitors into committed followers and life-long customers.

3. An online course can position you as an expert in your field.

4. An online course can help you dive even deeper into a topic that matters to you. Through teaching, you will learn more about a topic than you ever thought possible.

5. An online course can create a strong bond between you and your people.

6. An online course can help you educate people on a topic that matters to you.

7. An online course can document and distribute important information to those that need it.

8. An online course can be easier to update than an e-book.

9. An online course can incorporate many elements -- text, video, audio, files, quizzes -- that can be helpful in learning.

10. An online course can have an affiliate program (it's built into the teaching platform I use).

11. An online course can be private and you have better control over who can access it.

12. An online course can be expanded upon and scaled up over time, which means you can also increase the price over time as its value rises.

13. An online course can be as passive as you wish, meaning you can help people without needing to be present all the time for learning to happen.

14. An online course can be a joy to create and extremely fulfilling. (They sure are for me!)

I find those all to be compelling reasons to create courses. Most of you will be focused on reason #1 (as I was), which is totally fine. There should be no shame or guilt in wanting to earn a living while also helping others. I recommend you embrace it fully, if this is your motivation. When I embraced it and set a monetary goal for my first online course, it pushed me to work hard on my course and do a good job at it!

Kelli Duncan

"I am so thankful I found Jennifer's course! I trust her information and love how thorough she is! She is a great teacher and a lot of fun to watch! Her additional mentoring and care for her students is absolutely priceless! I can not wait to learn more from her!"  

Kelli Duncan - Kelli C. Photography

WHAT THIS QUICK-START COURSE COVERS

WELCOME & INTRODUCTION

  • The $1,000,000 Course: My Transformation Story
  • Why Make a Course?
  • What You'll Get Out of COURSE CRUSH Quick Start
  • What You Need To Create a Course
  • The Meta Story
  • A Successful Course Begins With You!

Step 1: Ask Your People

  • This First Step is the Most Important Step
  • Why Do Pain Points Matter?
  • Who Are Your People?
  • Find Your People's Pain Points
  • CASE STUDY: The Survey Experiment for JenniferMaker

Step 2: Pick a Profitable Topic

  • Evaluate Your Data
  • Find a Specific Solution to Their Pain Points
  • Understand What Makes a Topic Profitable
  • Pick Your Course Topic
  • CASE STUDY 1: Evaluating Data for JenniferMaker
  • CASE STUDY 2: Camera Ready

Step 3: Outline Your Course

  • Choosing a Course Name That Attracts and Sells
  • Creating Your Course Outline
  • Filling In Your Outline with Lessons
  • Adding Assignments to Your Outline
  • Making the Outline Itself
  • CASE STUDY: Camera Ready 

Answers to Your Questions About COURSE CRUSH Quick-Start:

Q: Isn't the online course market crazy saturated now? How can I break in at this point?

A: I 100% believe that there is and always will be room for someone to teach what they love to people who need to learn it. Do not be deterred by the world's rush to create an online course. Everyone has a unique voice, and you have something to teach no one else can!

Q: Is Course Crush Quick-Start everything you know about making courses, or is there a Master Course coming?

A: This Quick-Start course is the first three critical steps to creating a course (finding what your audience wants you to teach, picking a profitable topic, and naming/outlining your course), but it's not everything I know about course creation. That will be in my Master Course, which will be ready to enroll in later this month. But anyone enrolled in the Quick-Start course can later upgrade to the Master Course without having to pay extra for having been in the Quick-Start (there will be a coupon for whatever you paid to enroll initially so it's an easy upgrade).

Q: Is this course any good for someone who only wants to make a course and skip a blog?  

A: Yes and no. It will help you pick a profitable course topic and outline it BUT you'll be missing the critical aspect of having an audience to promote your courses to. I did not create my courses in a vacuum -- I asked my audience what they would like me to teach. I recommend this course for those who have a solid audience of at least 1000 on a mailing list, not just on social media. If you don't have this yet, work on building that mailing list first.