Now accepting applications for
Marketing Director
for JenniferMaker
Please Note: Applications are now open, but may close without notice if we receive too many. If you are interested in this position, act quickly.
Who I'm Looking For
Do you love marketing and watching the numbers grow? Are you a natural leader and love building up and encouraging your team? Are you passionate about crafting?
I might just have the perfect role for you!
We are looking for a full time salaried employee to help us at JenniferMaker as our Marketing Director!
This position is accountable for marketing results, strategy, and content; email subscribers; brand messaging and execution; product promotion and launches; as well as leadership and management of the marketing branch of the JenniferMaker team.
You will be an expert at creating successful digital marketing strategies. The ideal candidate will be a strong leader, success driven, a realistic problem solver, and an open communicator who is experienced with leading and/or managing all aspects of marketing, as well as familiar with both crafting and the JenniferMaker brand.
The person who is right for this position is ambitious and goal-focused, can pivot quickly and easily, and is a forward-thinking Maker.
This position involves a combination of organization, creativity, attention to detail, and follow-through, and it has high expectations for meeting deadlines.
Position Details
Status: Salaried employee (not a contractor position)
Position Type: Full-time, salaried. Must be available and willing to work weekends and some non-traditional hours as needed.
Pay: $98,000 - $137,000 annually
Special Note: As a JenniferMaker employee, you will not be able to engage in any outside activity that could be construed as a conflict of interest, such as running or working on your own or someone else's blog or crafting business.
Responsibilities
- Provides direction to and oversees the daily operations of the marketing team.
- Supervises staff, including scheduling and assigning work, reviewing performance, and recommends salary increases, promotions, transfers, demotions, or terminations.
- Works with team to form business plans to accomplish objectives.
- Communicates the sales-oriented marketing strategy to team for execution.
- Analyzes marketing metrics, prepares reports, and shares insights with the COO and/or CEO.
- Reviews online statistics, changes to the budget and marketplace, and identifies best practices to optimize online marketing performance.
- Oversees and is responsible for all marketing elements, from the initial conception to final product.
- Meets deadlines on time and within budget while managing multiple projects.
- Drives multiple projects through to delivery with the ability to change course as expectations and requirements change.
- Collaborates with team to coordinate successful product promotions and launches.
- Maintains high standards of quality and makes sure only the best work is released.
- Understands that copyrights and ownership for designs created for the JenniferMaker brand will belong to the brand.
- Understands and uses the JenniferMaker products and projects so you can answer questions and support our crafters.
- Priorizes attracting, nurturing, and connecting with our target demographic first before seeking to attract new demographics.
- Effectively communicates with the team and meets with us weekly on Zoom video chats.
- Has the best interest of the JenniferMaker brand in mind.
- Helps us look good to our readers and customers.
- Works with minimal supervision.
- Additional duties as required by management.
Things You've Done in the Past
- Minimum of five years experience in direct marketing, brand, product marketing, and/or consulting experience. This experience must have included taking a product from concept to launch. At least three of these years must have been in a managerial position.
- Experience creating and managing high ROAS ads on Facebook, Instagram, TikTok, and Google.
- Experience managing a marketing budget.
- Experience developing marketing initiatives to accelerate business growth.
- Hands-on experience using Adobe Creative Suite, including Illustrator, Photoshop, and Premiere Pro.
- Experience with Google Analytics 4, SEO and content development.
- Experience with content deployment on Facebook (pages, groups, and reels), Instagram (posts, reels, and stories), and TikTok.
- Experience with Gmail, Google Drive, Google Sheets, Google Docs, and Google Forms.
- Knowledge and understanding of crafting.
- Experience working with a virtual team.
- Preference may be given to candidates who have successfully completed college level marketing or communication classes.
- Preference may be given to candidates who have experience in a fast-paced small business or entrepreneurial environment.
- Preference may be given to candidates who have knowledge of or familiarity with EOS and are willing to follow it.
- Preference may be given to candidates who have project management skills and experience.
- Preference may be given to candidates who have a passion for crafting!
Things I'd Love For You to Know (optional, not required)
WordPress
Slack
ConvertKit
Metricool
Note: I'd just like familiarity, not expertise, with how to generally use these tools. If you don't have it but are willing to learn, great!
This Position is NOT For a Person Who:
Already has a job and is not willing to leave it for ours
Already has a lot going on and doesn't have the time and focus to do a quality job
Isn't interested in providing excellent service, growing, and learning
Wants to be front and center, rather than working in the background
Is unwilling to go the extra step to make our brand look good to our readers and customers, and to reflect our core values
Needs immediate supervision, firm structure, and frequent feedback
Will take problems or complaints personally
Has unreliable Internet or computer access (you must have your own Mac or Windows desktop or laptop for this position -- ChromeBooks and tablets will not get the job done)
Wants to learn how to blog or run a business from Jennifer. As an employee, you will not be able to have your own blog or craft-related business, as that would be a conflict of interest and split your focus. This position requires 100% focus on growing the JenniferMaker brand and community.
This Position IS For a Person Who:
- Has superior verbal and written communication and interpersonal skills.
- Has superior managerial and diplomacy skills.
- Is able to independently plan and execute product marketing strategies.
- Is able to innovate with historical perspective.
- Is able to analyze data and quickly adjust marketing strategies accordingly.
- Is able to work in cross matrixed teams and influence decisions with minimal formal authority.
- Is able to make data-driven business decisions.
- Has excellent follow-through with the ability to meet deadlines.
- Has aptitude in problem solving.
- Has a desire to work as a team with a results driven approach.
- Has a great feel for the JenniferMaker brand and what our people want from it.
- Is highly resourceful and quickly learns the how and where to get things done.
- Is responsive and proactive rather than reactive.
- Can anticipate needs ahead of time.
- Takes the initiative and doesn't need to have their hand held.
- Is solutions-focused and when faced with a challenge is able to provide potential solutions rather than focus on the problem.
- Has a great attention to detail and brand quality.
- Is highly creative.
- Is able to follow directions or innovate as needed.
- Is highly organized but moves quickly.
- Takes ownership and pride in your work.
- Is not afraid of new challenges.
- Loves learning new things and can implement new ideas quickly.
- Adapts very well to changes on-the-go.
- Is technology savvy but is willing to ask for help if needed.
- Can handle direct feedback without getting their feelings hurt.
- Can juggle lots of moving pieces while staying focused and collected.
- Is willing and able to complete training and learn new systems.
- Understands their role and works as part of a team for the good of the JenniferMaker brand.
- Works smarter.
- Loves to rise above and offer solutions.
- Is real and "Jenuine."
- Expects and strives for excellence always.
- Is driven to grow.
- Knows our word is our bond.
- Is compassionate.
Why Should I Be Interested in This Career?
You’ll get to work in a fun business that helps change and improve people’s lives through their handmade creations.
You’ll get to work with an awesome team of people who make things happen!
You will have the resources you need to do your job well.
You will get answers to any and all questions you have.
You'll have access to an AMAZING comprehensive benefits package including medical, dental, vision, life, short-term and long-term disability, 401(k), paid time off, paid holidays, and MUCH more!
You’ll have the flexibility and freedom to work from home.
You’ll be paid to do the things you already LOVE and ROCK!
Why This Job is Important
This position will involve overseeing and working closely with all members of our marketing team to ensure a successful execution of the overall digital marketing strategy and brand messaging, while sharing the JenniferMaker story and vision, and promoting our brand.
You will be responsible for ensuring that the content created is engaging to every person in our community -- all our readers, members, partners, and students.
Brand quality and making everything work seamlessly is the foundation to our expansion and growth long term.
Questions before you apply? Please email Karla, our HR Hero, at karla@jennifermaker.com
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